Wild Rice: The Superfood for Runners
“What’s good for the goose is good for the….endurance athlete,” writes Bruce Ketchum of iEndure.com for endurance athletes “Canada Geese often feed on nutrient-rich wild rice as they make their long-distance migration south. Endurance athletes can also benefit from eating wild rice. It contains complex carbs, protein, fiber, and micronutrients that make it a perfect food for athletes to fuel up on. Wild rice is not actually rice, but a whole grain that comes from an aquatic grass that grows in shallow waters of the northern U.S. and many parts of Canada. In fact, wild rice is the only grain that is native to North America.”
Gluten and sodium free with a rewarding nutty flavor, Canadian organic wild rice contains twice as much protein as brown rice. A good source of essential minerals such as phosphorus, zinc and folate, which give you energy and nurture your bones, wild rice is super rich in antioxidants—containing up to 30 times more than white rice. Wild rice also contains the essential Vitamins A,C and E.
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“Although brown [rice] is comparatively high in fiber, wild rice still blows brown rice out of the water: wild rice has nearly twice the amount of fiber per serving than brown rice,” states the website Livestrong.com. “This equates to an average of nearly 2.5 more grams per serving! Although wild rice is not technically rice, it is still a nutritional powerhouse that can easily be substituted for rice in most recipes. If you are looking to easily add more fiber to your diet without drinking those strange fiber drinks, try substituting wild rice for some of your other side dishes," the site continues. "You'll find the more you use wild rice, the more you like it.”
“Since 1987 my father, Greggar, has been working with harvesters on the remote lakes of Saskachewan and Manitoba from where the very best Canadian organic wild rice comes,” says Borg Isaksen proudly from his modest office in Brule, Wisconsin, at the headquarters of North Bay Trading Co., the premiere provider of Canadian organic wild rice in the United States. “Every fall, Dad frets over the wild rice harvest to make sure it exceeds all our customers expectations.”
Isaksen, the second generation running the family-owned business, has his hands full. “Most people don’t know our name but could be using our food products on a daily basis, ” he explains. “We’ve been a trusted supplier to the bulk departments of Whole Foods Markets for over 15 years.”
Almost thirty years since starting out as a small supplier of Canadian wild rice, North Bat Trading Co. has become a large player in the niche food ingredients industry. Nationally known as a provider of only the highest quality food ingredients, North Bay Trading Co. is in a unique position to develop healthy, sustainable products for athletes and families alike.
“I’m committed to use only 100 percent natural GMO free ingredients." Isaksen says. "Our products are generally low in sodium and a great source of vitamins and minerals. There are no artificial additives."
"And as marathon runners and Nordic skiers, my wife and I very much value foods for athletes," he continues. "Many of our products are made especially for the endurance athlete in mind: our freeze dried Triple Berry Blend is antioxidant heavy, our freeze dried 6 Fruit Blend will replenish the most famished of runners, and our full line of smoothie powders will give the energy that all athletes deserve. And of course our Canadian organic wild rice really should be a mainstay in any diet."
The company strives to make sure that every ingredient in their product line lives up to the highest standards quality and freshness, with food safety practices exceeding all legal requirements. It’s exactly that kind of commitment that continues to make North Bay Trading Co. a niche leader in the food ingredients business.